Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE

WEEKLY CHALLENGE 2

QUESTION 1 OF 50

Which of the following information can paid advertising analytics provide to help a company improve its marketing campaigns? Select all that apply.

Number of users who open the company’s email.

Number of conversionsCorrect Answer

Number of people who people clicked on the company’s adsCorrect Answer

Number of people who viewed the company’s ads onlineCorrect Answer

QUESTION 2 OF 50

Which of the following describes the purpose of brand advocacy?

Gauge how successful a business is in its effort to reach a business or marketing goal

Estimate the total amount of money that a customer is expected to spend with a business over time

Indicate that a potential customer is moving toward a completed purchase transaction

Measure the number of customers who promote a company through elements like word-of-mouth marketingCorrect Answer

QUESTION 3 OF 50

What type of company would find it helpful to track micro conversions?

A company that has been in business for at least a couple of years

A company that sells low-priced products, such as office supplies or groceries

A newer e-commerce store

A company that sells high-priced products, such as diamond jewelry or upscale furnitureCorrect Answer

QUESTION 4 OF 50

Which of the following does a business using Shopify have access to? Select all that apply.

Company-specific market research

Analytics reportsCorrect Answer

Live viewCorrect Answer

Overview dashboardCorrect Answer

QUESTION 5 OF 50

What is the purpose of determining cart abandonment rate?

To determine what source of website traffic is made up of visitors who are likely to become customers

To determine the cost per acquisition of customers.

To track the percentage of customers who leave a website before completing their purchaseCorrect Answer

To track the average amount of money a customer spends each time they complete a purchase.

QUESTION 6 OF 50

Imagine a shoe company’s customer lifetime value is less than the cost per acquisition. What is likely to be true about the company?

The company is losing money to gain customers.Correct Answer

The company is spending less money to get customers than they receive in return.

The company is breaking even on the money they spend to gain customers.

The company can increase their revenue regardless of whether they are able to acquire new customers.

QUESTION 7 OF 50

What is conversion rate optimization?

The process of tracking the average amount of money a customer spends each time they complete an order.

The process of calculating the average revenue generated by customers over a certain period of time.

The process of increasing the percentage of website visitors who complete a desired action.Correct Answer

The process of increasing the amount of time visitors spend on a website.

QUESTION 8 OF 50

Which of the following sales techniques is used to encourage customers to spend more by upgrading to a more expensive product?

Cart minimums

UpsellingCorrect Answer

Rewards programs

Cross-selling

QUESTION 9 OF 50

What is the purpose of product analytics?

To monitor and evaluate data to gain insights into how users interact with a product or serviceCorrect Answer

To gauge how successful a business is in its effort to reach a business or marketing goal

To measure the number of customers who promote a brand through word-of-mouth marketing

To provide a real-time view of the store’s activity as it happens

QUESTION 10 OF 50

What can a company use to find the percentage of products sold that are sent back by customers?

Customer retention rate

Product conversion rate

Return rateCorrect Answer

Customer satisfaction rate

QUESTION 11 OF 50

Which of the following information can social media analytics provide to help a company improve their campaigns? Select all that apply.

The percentage of email recipients who unsubscribe from a send list after opening an email.

The number of times a piece of content is displayed to a target audience.Correct Answer

The attention a company’s brand received across all social media platforms during a reporting period.Correct Answer

The number of approval actions—such as likes, mentions, retweets, or favorites—that a post receives relative to followers.Correct Answer

QUESTION 12 OF 50

Which of the following is a metric that estimates the total amount of money that a customer is expected to spend with a business over time?

Net promoter score

Key performance indicator

Brand advocacy

Customer lifetime valueCorrect Answer

QUESTION 13 OF 50

Why might a company use a heat map on their website?

To track the average amount of money a customer spends each time they complete an order

To learn more about user behavior and what visitors interact with on their websiteCorrect Answer

To provide a sign up form for the potential customer to register for an email list.

To compare two versions of a web page to find out which updates will have the biggest impact

QUESTION 14 OF 50

Which of the following information is available in Live View on Shopify? Select all that apply.

The percentage of email recipients who unsubscribe from the send list after opening an email

The number of approval actions—such as likes, mentions, retweets, or favorites—that a social media post receives relative to followersCorrect Answer

The number of customers who have added items to their cart, reached the checkout, or made purchases in the last 10 minutesCorrect Answer

The number of visitors and total sales for a day

QUESTION 15 OF 50

Which of the following e-commerce metrics provides information about customer satisfaction so that companies can evaluate the customer experience and find ways to make improvements?

Cart abandonment rate

Conversion rate optimization

Customer retention rateCorrect Answer

Cost per acquisition

QUESTION 16 OF 50

Which of the following are potential ways for a company to increase their average order value? Select all that apply.

Overpromising

UpsellingCorrect Answer

Creating an order minimum for free shippingCorrect Answer

Cross-sellingCorrect Answer

QUESTION 17 OF 50

Which of the following are benefits to a company using product analytics?

To take advantage of customer referrals

To avoid selling products that do not benefit the business or could harm their brand’s reputationCorrect Answer

To evaluate whether a product is successfulCorrect Answer

To evaluate the impact of marketing campaignsCorrect Answer

QUESTION 18 OF 50

Which of the following metrics measures brand advocacy by using a survey to ask how loyal customers are to a company?

Net promoter scoreCorrect Answer

Key performance indicator

Customer lifetime value

Brand advocacy

QUESTION 19 OF 50

Which of the following are reasons why a well-established e-commerce store might track metrics over a longer period of time? Select all that apply.

Fewer visitors and sales

Ability to focus more heavily on metrics that relate to customer loyaltyCorrect Answer

Longer-lasting relationships with their customersCorrect Answer

Access to more dataCorrect Answer

QUESTION 20 OF 50

Which of the following does the Shopify overview dashboard provide information about? Select all that apply.

The percentage of email recipients who unsubscribe from the send list after opening an email

Site traffic, total sales, conversion rate, average order value, and best-selling products within a specific time periodCorrect Answer

How the store is performing over time across all sales channelsCorrect Answer

Metrics for the store, including key data about the store’s visitors, sales, and ordersCorrect Answer

QUESTION 21 OF 50

Which of the following metrics tracks the average amount of money a customer spends each time they complete a purchase?

Cart abandonment rate

Customer lifetime value

Average order valueCorrect Answer

Qualified traffic

QUESTION 22 OF 50

Which of the following are ways a company might improve their product conversion rate? Select all that apply.

Overpromise what the product can do for the customer

Update the product description to include the benefits of the product, technical specifications, a size chart, and any information that is available on the product packagingCorrect Answer

Use higher-quality photos that allow customers to zoom in for more detailCorrect Answer

Add photos of products in all available colors and from multiple anglesCorrect Answer

QUESTION 23 OF 50

Which of the following metrics determines what website traffic is made up of visitors who are likely to become customers?

Conversion rate

Qualified trafficCorrect Answer

Cart abandonment rate

Customer retention rate

QUESTION 24 OF 50

Which of the following sales techniques is used to encourage customers to spend more by purchasing a product that is related to what they are already buying?

Upselling

Bundle deals

Rewards programs

Cross-sellingCorrect Answer

QUESTION 25 OF 50

Which of the following information can email marketing analytics provide to help a company improve their campaigns? Select all that apply.

The attention a company’s brand received across all social media platforms during a reporting period.

The percentage of email recipients who unsubscribe from the send list after opening an email.Correct Answer

The percentage of email recipients who clicked on a link in an email and took a desired action, like making a purchase.Correct Answer

The percentage of users that open a company’s email.Correct Answer

QUESTION 26 OF 50

A marketer uses paid advertising analytics to track a campaign)s performance and improve its return on investment. What information does the marketer learn from paid advertising analytics?

How many visitors clicked on a link that brought them to the brand’s website

How many people mention the business online

How many visitors opened an email from the business

How many people viewed the promotion onlineCorrect Answer

QUESTION 27 OF 50

An e-commerce store has been in business for five years. Over what period would this e-commerce store likely compare the results of their metrics?

Year over yearCorrect Answer

Month over month

Week over week

Day over day

QUESTION 28 OF 50

A digital marketer is interested in an e-commerce store’s performance across all sales channels over the last three months. Where will they find this information on Shopify?

The key data dashboard

Data View

Live View

The overview dashboardCorrect Answer

QUESTION 29 OF 50

A digital marketer for an e-commerce store tracks its cart abandonment rate. What do they learn when tracking this metric?

The average amount of money customers spend when they add items to their cart and make a purchase

The percentage of customers who take more than five days to complete a purchase

The average cost of acquiring a customer who adds items to their cart and completes the purchase on the same day

The percentage of customers who add items to their cart and do not complete the purchaseCorrect Answer

QUESTION 30 OF 50

Fill in the blank Companies can use _____ to understand how customers interact with and navigate a website.

up-selling tools

heat mapsCorrect Answer

A/B testing

customer interaction maps

QUESTION 31 OF 50

A company uses cross-selling on its e-commerce website to sell more products. How does the cross-selling sales technique increase customers’ average order value?

It increases the number of products a customer buys by encouraging them to buy a product that is related to what they are already buying.Correct Answer

It increases the number of products a business sells by increasing the conversion rate for discounted products.

It increases how much a customer spends by encouraging them to purchase a more expensive product.

It increases the number of products a customer buys by simplifying the checkout process and allowing them to checkout quickly.

QUESTION 32 OF 50

A marketer uses analytics to evaluate product performance. They notice a high return rate when reviewing a specific product category. What does a high return rate indicate?

A high percentage of products sold were returned by customersCorrect Answer

A high percentage of purchases are from returning customers

A high percentage of customers are unhappy with the store’s returns policy

A high percentage of customers viewed an item but did not purchase

QUESTION 33 OF 50

A digital marketer creates a survey to determine how loyal customers are to a business. What metric is the survey measuring?

Micro conversions, which indicate that a potential customer is approaching a completed purchase transaction

KPIs, which determine how successful a business is in its effort to reach a business or marketing goal

Brand advocacy, which measures the number of customers who promote a brand through word-of-mouth marketingCorrect Answer

Brand reputation, which refers to a customer)s opinion about the business’s products or services

QUESTION 34 OF 50

A marketer increases an online store’s revenue in six months without gaining new customers. How did they achieve this short-term growth?

They tracked how often customers add products to their shopping carts and leave the store without completing their purchase.

They increased the average revenue generated by customers over their lifetime as a customer.

They increased the average amount of money a customer spends each time they complete an order.Correct Answer

They increased the percentage of customers they retain over a certain period.

QUESTION 35 OF 50

A digital marketer updates an e-commerce website. They want to identify which new web page impacts customers most and use a method that compares two versions of the page. What method did they use to determine the best-performing web page?

Up-selling

Asset testing

A/B testingCorrect Answer

Conversion rate optimization

QUESTION 36 OF 50

A pet supply company encourages customers to add flea repellent, shampoo, and toothpaste to their order of puppy vitamins. What does this sales technique achieve?

It increases the conversion rate by encouraging the customer to buy useful items they had not considered.

It increases the average order value by increasing the value of the item a customer buys.

It increases the conversion rate by offering the customer a personalized experience.

It increases the average order value by increasing the number of items a customer buys.Correct Answer

QUESTION 37 OF 50

Which of the following are metrics a company might use to analyze product performance? Select all that apply.

Customer retention rate

Customer satisfaction rate

Return rateCorrect Answer

Product conversion rateCorrect Answer

QUESTION 38 OF 50

A digital marketer monitors an e-commerce store in Shopify. They access Live View to learn about the store’s performance in real-time. What information is available to them in Live View?

The number of social media followers the brand has on Facebook

The household income and spending budget of the customers

The number of customers who have added items to their cartCorrect Answer

What customers say about the brand online

QUESTION 39 OF 50

A digital marketer learns that an e-commerce store has a large number of abandoned carts. What can they do to recover the lost sales?

Charge a fee when customers abandon their carts

Send emails to remind customers about their itemsCorrect Answer

Sell the store’s products or services at a reduced price

Add a note to the checkout page warning customers not to abandon carts

QUESTION 40 OF 50

A digital marketer learns that an e-commerce store has a low customer retention rate. What should they do to increase the customer retention rate and improve customer satisfaction?

Email customers to remind them about their abandoned carts

Create a new website and ad campaign to attract new customers

Evaluate the customer experience and identify ways to improve itCorrect Answer

Assess the social media strategy and incentivize customers for their loyalty

QUESTION 41 OF 50

An e-commerce marketer plans to increase the number of website visitors who purchase from an online store. Their goal is to eliminate any barriers preventing customers from making a purchase. What is this process for increasing revenue known as?

Conversion rate optimizationCorrect Answer

A/B testing

Website optimization

Cross-selling

QUESTION 42 OF 50

On their e-commerce website, a company suggests a more expensive product than what the customer was considering. What sales technique did they use?

Cross-selling

UpsellingCorrect Answer

Conversion boosting

Conversion rate optimization

QUESTION 43 OF 50

What can a company use to find the percentage of customers who purchase a product after viewing it?

Customer retention rateCorrect Answer

Cart abandonment rate

Average order value

Product conversion rate

QUESTION 44 OF 50

What can an e-commerce marketer do to help improve a product conversion rate?

Include a short and catchy description of the product benefits

Add photos of the product in all available colors and from multiple anglesCorrect Answer

Refer customers to social media for more information about the product

Disable the customer reviews feature if the website has one

QUESTION 45 OF 50

An online store has been in business for over seven years. To measure the store’s growth and revenue, they use quarter-over-quarter and year-over-year comparisons. Why is the store able to track metrics over a longer period?

Due to the number of years in business, they likely have longer-lasting relationships with their customers and access to more data.Correct Answer

Due to the number of years in business, they likely ask customers for their personal information the first time they visit the store.

Due to the number of years in business, they likely have a successful brand reputation and sell high-end products.

Due to the number of years in business, they likely skip steps in the customer journey to gain access to customer data.

QUESTION 46 OF 50

A business uses product analytics to help plan its inventory needs. What can product analytics tell the business about its inventory needs?

What products are popular and when to order moreCorrect Answer

When to increase prices and maintain a low return rate

When to offer promotions that recover the discounted amount

When to update product packaging according to seasonal demand

QUESTION 47 OF 50

A marketer monitors an e-commerce business’s social media. They use social media analytics to track, collect, and analyze data from several social media platforms. What information can the marketer gather from social media analytics?

Why someone unsubscribes from the email list after opening an email

How many times a visitor was guided to the e-commerce website from another websiteCorrect Answer

How much attention the business receives across online forums

How much a conversion costs and how it affects the business)s success

QUESTION 48 OF 50

A digital marketer for an e-commerce company tracks the average order value. What information do they learn when tracking this metric?

The percentage of customers who spend over $200 on every purchase

The average cost of acquiring a high-income customer who frequently shops online

The percentage of customers who add products to their cart and do not purchase

The average amount of money a customer spends each time they complete an orderCorrect Answer

QUESTION 49 OF 50

Which of the following describes the relationship between average order value and customer lifetime value?

Average order value is the average revenue generated by customers over a certain period of time. Customer lifetime value tracks the average amount of money a customer spends each time they complete an order.

Average order value is the percentage of users who complete a desired action. Customer lifetime value tracks the average cost of acquiring a potential customer.

Average order value is the percentage of customers that a company retains over a certain period of time. Customer lifetime value is the average cost of acquiring a paying customer.

Average order value tracks the average amount of money a customer spends each time they complete an order. Customer lifetime value is the average revenue generated by customers over a certain period of time.Correct Answer

QUESTION 50 OF 50

Why might a company use A/B testing on their website?

To capture a visitor’s actions as they browse a website, including mouse movement, clicks, taps, and scrolling

To track the average amount of money a customer spends each time they complete an order

To compare two versions of a web page to find out which updates will have the biggest impactCorrect Answer

To see how visitors interact with a website

Ready to test your recall?

Which of the following information can paid advertising analytics provide to help a company improve its marketing campaigns? Select all that apply.

💡Select all 3 correct answers before submitting (0 of 3 selected).

Number of users who open the company’s email.

Number of conversions

Number of people who people clicked on the company’s ads

Number of people who viewed the company’s ads online

How confident are you in this answer?