Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE

WEEKLY CHALLENGE 2

QUESTION 1 OF 45

Fill in the blank: When a Google Analytics 4 property is initially set up for a website or app, certain _____ are automatically enabled to collect information.

campaigns

searches

dimensions

eventsCorrect Answer

QUESTION 2 OF 45

Which events are automatically enabled when monitoring a website in Google Analytics? Select two.

add_to_cart

view_search_results

session_startCorrect Answer

first_visitCorrect Answer

QUESTION 3 OF 45

Consider the following scenario Imagine that a marketer wants to use Google Analytics to monitor email traffic and learn how much of that email traffic came from the campaign of interest. To do that, they add tags to the URLs shared in emails and configure dimensions for these tags to monitor what? Select two.

add_to_cart tag

page_view tag

utm_campaign tagCorrect Answer

utm_medium tagCorrect Answer

QUESTION 4 OF 45

What are the benefits of exporting marketing campaign data from Google Ads and Google Analytics as a CSV file? Select two.

To link data from Google Ads to Google Analytics.

To share a Reports snapshot in Google Analytics.

To keep an archive of data from past campaigns for analysis and comparison.Correct Answer

To analyze the data in another tool, like a spreadsheet or BigQuery.Correct Answer

QUESTION 5 OF 45

In Google Ads, what is the conversion value per cost metric?

The percentage of interactions with images, text, or extensions.

The average number of conversions per ad interaction.

The number of times potential customers saw the ads in a campaign.

The estimated return on investment.Correct Answer

QUESTION 6 OF 45

In Google Ads, a marketer sets up a campaign and implements multiple ads that target a shared set of keywords. What does this best describe?

A campaign type

An ad metric

An ad groupCorrect Answer

An account type

QUESTION 7 OF 45

Consider the following scenario Imagine that a marketer wants a more complete view of the marketing funnel in one place—from clicks in the Awareness stage to conversion rate in the Conversion stage—without switching between platforms. What method can they use to do this?

Link a Google Ads account to Google Analytics.Correct Answer

Run all marketing funnel and sales data through a DataBox account.

Link a HubSpot account to a Mailchimp account.

Run all marketing funnel and sales data through a Firebase account.

QUESTION 8 OF 45

A marketer uses an attribution model that attributes 100% of a conversion to the last channel that a customer clicked through. Which model does this describe?

Ads-preferred

Credit for conversion

Campaign report

Cross-channel last clickCorrect Answer

QUESTION 9 OF 45

In Google Ads, what does an ad group contain?

One or more payment methods for customers in different countries.

One primary goal that supports a Google Ads campaign.

One or more metrics that are tracked through the stages of the marketing funnel.

One or more ads that target a shared set of keywords.Correct Answer

QUESTION 10 OF 45

Consider the following scenario Imagine that a marketer needs to monitor a website’s performance with analytics tools. The website’s tags are implemented using HTML and JavaScript code. The company uses a variety of analytics tools from multiple vendors. Which method of tagging best supports the company’s needs?

Google’s global site tag

Google Tag ManagerCorrect Answer

Enhanced measurement

Selective reporting tag

QUESTION 11 OF 45

Consider the following scenario Imagine a marketer sets up a Google Analytics 4 property to collect information about a brand’s website. Next, they set up events to track user behavior on the site. Which of the following are examples of events they can track?

A user navigating to a close competitor’s website.

A user finding the brand’s website in search engine results.

A user engaging with the website.Correct Answer

A user deciding whether or not to add an item to their cart.

QUESTION 12 OF 45

In Google Analytics, which UTM tag helps monitor the traffic from email?

utm_view tag

utm_campaign

utm_mediumCorrect Answer

utm_source tag

QUESTION 13 OF 45

Fill in the blank A cross-channel last click attribution model attributes 100% of a conversion to _____.

the last device that a customer used to view an ad

the last Google Ads channel clicked throughCorrect Answer

the first Google Ads channel that a customer engaged with

the first channel that a customer engaged with

QUESTION 14 OF 45

Imagine that a marketer wants to create an archive of data from past campaigns for analysis and comparison. How can they do that?

Export data from Google Ads and Google Analytics.Correct Answer

Link relevant data to a Google Ads scorecards.

Create explorations in Google Analytics.

Import relevant marketing data into BigQuery.

QUESTION 15 OF 45

Which of the following statements best describes Google Tag Manager? Select two.

It requires that users have skills in Python programming.

It can deploy the tags for Google Analytics only.

It has a graphical interface for the deployment of tags. (CORRECT0

It can work with any HTML or JavaScript-based tags.Correct Answer

QUESTION 16 OF 45

In Google Analytics, what is the result of an event?

Data reporting stops

Data visualization stops

Data collection startsCorrect Answer

Data analysis starts

QUESTION 17 OF 45

Consider the following scenario Imagine that a marketer wants to use Google Analytics to monitor brand awareness. First, they confirm that the share event is enabled. Next, they add tags to URLs that can be shared and configure dimensions for these tags. Finally, they confirm that the page_view event is enabled. Which tags do they add to URLs? Select three.

utm_view tag

utm_medium tagCorrect Answer

utm_source tagCorrect Answer

utm_campaign tagCorrect Answer

QUESTION 18 OF 45

Imagine that a marketer wants to analyze the data from Google Ads and Google Analytics in a spreadsheet. How can they do that?

Generate dummy data in a spreadsheet that approximates campaign data.

Import relevant marketing data into Google Analytics.

Link relevant data in the Google Ads dashboard.

Export data from Google Ads and Google Analytics.Correct Answer

QUESTION 19 OF 45

In Google Analytics, which of the following are required for data collection? Select two.

A campaign goal

A metric

An eventCorrect Answer

A site tagCorrect Answer

QUESTION 20 OF 45

In the Google Analytics Explorations feature, which Template gallery technique uses a table or chart to visualize the data?

Segment overlap

Cohort exploration

Free-form explorationCorrect Answer

Funnel exploration

QUESTION 21 OF 45

What are the benefits of linking a Google Ads account to Google Analytics? Select two.

You need to switch back and forth between platforms to review data.

You can use different Google accounts on each platform.

You have a more complete view of the marketing funnel in one place.Correct Answer

You can combine the conversion data from Google Ads with the audience demographics in Google Analytics.Correct Answer

QUESTION 22 OF 45

Consider the following scenario Imagine that a marketer needs to monitor a website’s performance with analytics tools. The website’s tags are implemented using JavaScript code and the company works exclusively with Google tools. Which method of tagging would be the quickest to implement?

Enhanced measurement

Google Tag Manager

Google’s global site tagCorrect Answer

Selective reporting tag

QUESTION 23 OF 45

In Google Analytics, each enabled event has dimensions associated with it. Dimensions are the attributes or characteristics of an event. What can dimensions be used for?

To calculate the conversion rate for the email campaign

To create metrics for social media and email campaigns

To collect information on how users arrive on a website or appCorrect Answer

To automatically enable information to be collected

QUESTION 24 OF 45

Consider the following URL www.example.com/utm_source=facebook&utm_campaign=winter-sale What do the UTM tags in the URL enable you to do?

Monitor users who click the link to the Winter Sale campaign page from FacebookCorrect Answer

Monitor users who click the link to the Winter Sale campaign page from Twitter

Monitor the brand awareness of the Winter Sale campaign

Monitor the conversion rate of the Winter Sale campaign

QUESTION 25 OF 45

A digital marketer uses a Google Analytics template to visualize the steps users take toward a conversion. What technique does this describe?

Funnel explorationCorrect Answer

Free-form exploration

Path exploration

Cohort exploration

QUESTION 26 OF 45

A marketer calculates the estimated return on investment at the conversion stage of the marketing funnel. What metric did they use?

Clicks and impressions

Conversion value per costCorrect Answer

Click through rate

Number of conversions

QUESTION 27 OF 45

In Google Ads, what can ad groups help you do? Select all that apply.

Track user behavior on a brand’s website.

Determine what tags to add to URLs.

Select the right ads for a campaign based on the most relevant keywords.Correct Answer

Organize ads based on keywords.Correct Answer

QUESTION 28 OF 45

In Google Analytics, marketers often choose the cross-channel last click model. What does this model do?

It attributes 100% of the conversion to the last Google Ads channel that a customer clicked through before converting.

It attributes 100% of the conversion to the last channel that a customer clicked through before converting.Correct Answer

It attributes 50% of the conversion to the last Google Ads channel that a customer clicked through before converting.

It attributes 50% of the conversion to the last channel that a customer clicked through before converting.

QUESTION 29 OF 45

In Google Ads, what is the impressions metric?

The investment made on campaign ads.

The estimated return on investment.

The number of times potential customers saw the ads in a campaign.Correct Answer

The average number of conversions per ad interaction.

QUESTION 30 OF 45

In the Google Analytics Explorations feature, which Template gallery technique shows the data for users that have been organized into groupings by their common attributes?

Cohort explorationCorrect Answer

Path exploration

Funnel exploration

User lifetime

QUESTION 31 OF 45

A marketer links a Google Ads account to Google Analytics. What does this enable them to do?

View the marketing funnel in several platforms

Have a complete view of the marketing funnel in one placeCorrect Answer

Increase the conversion rate across several social media platforms

Link non-Google platforms to Google Analytics

QUESTION 32 OF 45

A marketer exports data from Google Ads and Google Analytics. What does this enable them to do?

Analyze the data from Google Ads and Google Analytics in a spreadsheetCorrect Answer

Ensure that the data columns include all the data they want to export

Use campaign data in isolation from previous campaign data

Eliminate any new discoveries from an analysis of historical trends

QUESTION 33 OF 45

A digital marketer uses a Google Analytics template to view customer behavior and value over time. What technique does this describe?

Funnel exploration

Free-form exploration

User lifetime explorationCorrect Answer

Cohort exploration

QUESTION 34 OF 45

A marketer calculates the average number of conversions per ad interaction at the conversion stage of the marketing funnel. What metric did they use?

Clicks and impressions

Conversion value per cost

Click through rate

Conversion rateCorrect Answer

QUESTION 35 OF 45

A marketer links a Google Ads account to Google Analytics. They learn which audience to spend more budget on in future campaigns. How does linking the accounts enable this insight?

It enables a complete view of the marketing funnel in one place, from awareness to conversion.

It compares the difference in attribution between the cross-channel last click and ads preferred-model.

It allows them to view data in Google Analytics, so they don)t have to switch back and forth between platforms.

It combines the conversion data from Google Ads with the audience demographics in Google AnalyticsCorrect Answer

QUESTION 36 OF 45

Fill in the blank Data from Google Analytics can also be _____ like BigQuery, which is Google)s data warehouse in the cloud.

linked to the same platforms

copied to unknown platforms

exported to other platformsCorrect Answer

shared to expensive platforms

QUESTION 37 OF 45

A marketer uses Google Tag Manager for universal tagging. Why would they choose this tag?

It enables the use and management of one tag for multiple advertising platforms and systems in a simple and centralized way.

It is designed for use with all Google products and services, and additional tags are required to monitor traffic from other advertising or media platforms.

After adding this tag, other products like Google Ads can also be turned on to collect metrics for the traffic from Google Ads.

It enables the use and management of many tags for multiple advertising platforms and systems in a simple and centralized way.Correct Answer

QUESTION 38 OF 45

A marketer uses Google Analytics to monitor campaign metrics. When setting up, certain events are automatically enabled to collect information. What information does the events feature collect?

When a user clicks a link to a file and views search results information

Share, add to cart, and purchase information

Basic user properties, actions a user takes, and session informationCorrect Answer

Page views, when a page loads, and file download information

QUESTION 39 OF 45

A digital marketer uses a Google Analytics template to visualize the steps users take to progress from one stage in the customer journey to the next. What technique does this describe?

Path explorationCorrect Answer

Free-form exploration

Cohort exploration

User lifetime exploration

QUESTION 40 OF 45

Fill in the blank Linking Google Ads to Google Analytics allows you to combine the conversion data from Google Ads with the _____.

attribution models in non-Google platforms

budget allocation of the current campaign

marketing funnel of future campaigns

audience demographics in Google AnalyticsCorrect Answer

QUESTION 41 OF 45

A digital marketer uses Google Analytics to collect and analyze information. What feature causes data collection to occur in Google Analytics?

URLs

Campaigns

Audiences

EventsCorrect Answer

QUESTION 42 OF 45

A marketer sets up a Google Ads account. They create a campaign and select a campaign goal. They then decide to use an ad group. What does an ad group contain?

The payment methods for the account depending on the currency

One or more ads that target a shared set of keywordsCorrect Answer

The categories of goals used in various types of campaigns

The primary objective of the campaign

QUESTION 43 OF 45

Fill in the blank An ads preferred attribution model attributes 100% of a conversion to _____.

the last Google Ads channel clicked throughCorrect Answer

the last device that a customer used to view an ad

the first Google Ads channel that a customer engaged with

the first channel that a customer engaged with

QUESTION 44 OF 45

A marketer uses Google Analytics to monitor campaign metrics. They begin with events - which cause data collection to occur. Which of the following are ways in which events are enabled? Select all that apply.

By using specific devices

By turning on the enhanced measurement feature

AutomaticallyCorrect Answer

Programmatically by a developerCorrect Answer

QUESTION 45 OF 45

Consider the following scenario Imagine a marketer sets up a Google Analytics 4 property to collect information about a brand’s website. Next, they want to learn what devices were used to visit the website. What can the marketer use to collect this information?

Campaigns

DimensionsCorrect Answer

Characteristics

Conversions

Ready to test your recall?

Fill in the blank: When a Google Analytics 4 property is initially set up for a website or app, certain _____ are automatically enabled to collect information.

campaigns

searches

dimensions

events

How confident are you in this answer?