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Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE

WEEKLY CHALLENGE 2

QUESTION 1 OF 49

Fill in the blank: Acquisition emails and newsletters are both examples of _____.

A
brand sentiment
B
email marketingCorrect Answer
C
key performance indicators (KPIs)
D
brand voice
QUESTION 2 OF 49

What type of email should a new company send out as a marketing strategy to gain new customers?

A
Newsletter
B
Acquisition emailCorrect Answer
C
Retention email
D
Cart abandonment email
QUESTION 3 OF 49

Which of the following are effective ways to use a welcome email? Select all that apply.

A
Share external resources, like articles that might be relevant or interesting to customers.
B
Encourage customers to buy a product by including a discount code.Correct Answer
C
Thank first time subscribers or customers who have purchased a product.Correct Answer
D
Encourage customers who have downloaded an app to use the app for the first time.Correct Answer
QUESTION 4 OF 49

Which of the following are reasons a company might want to send a newsletter? Select all that apply.

A
To remind a customer to purchase something they left in their cart
B
To share external resources, like articles that might be relevant or interesting to customersCorrect Answer
C
To announce the launch of a new product or serviceCorrect Answer
D
To introduce a new update from the company that subscribers would want to know aboutCorrect Answer
QUESTION 5 OF 49

Which of the following are reasons a company might want to send a promotional email? Select all that apply.

A
To thank customers for downloading their app
B
To announce the launch of a new product or serviceCorrect Answer
C
To celebrate a customer's birthday by offering 10% off their next orderCorrect Answer
D
To offer free, downloadable content for a holidayCorrect Answer
QUESTION 6 OF 49

What type of follow-up email can a company send to a customer who selects a product but does not purchase it?

A
Acquisition email
B
Promotional email
C
Cart abandonment emailCorrect Answer
D
Feedback email
QUESTION 7 OF 49

Which of the following is an example of a retention email? Select all that apply.

A
Offering a glimpse into what a product or service will give customers
B
Providing customers with some new or educational information
C
Sending a follow-up email after a customer makes a purchase asking for feedbackCorrect Answer
D
Sending a special offer to customers who are not engaging with newsletters or promotional emailsCorrect Answer
QUESTION 8 OF 49

Which of the following types of email fall into the loyalty bucket of the marketing funnel? Select all that apply.

A
Acquisition emails
B
Retention emailsCorrect Answer
C
NewslettersCorrect Answer
D
Promotional emailsCorrect Answer
QUESTION 9 OF 49

Which of the following types of marketing emails fall into both the consideration and loyalty bucket of the marketing funnel?

A
Retention emails
B
Newsletters
C
Welcome emails
D
Promotional emailsCorrect Answer
QUESTION 10 OF 49

Fill in the blank: A subtle button in a welcome email that says “Get Started” is an example of _____.

A
a call to actionCorrect Answer
B
a virtual first impression
C
an email body
D
a newsletter
QUESTION 11 OF 49

Which of the following are examples of content you would likely find in an email for a furniture company’s marketing campaign? Select all that apply.

A
A collection of pictures of the company picnic attached to an employee email.
B
The subject line “Discount Code For 20% Off Inside!” for a new promotion on desks.Correct Answer
C
An email asking a customer “How was shopping with us?” with a scale from 1 to 10 for customers to rate the experience.Correct Answer
D
The headline “For The Remote Worker” along with an image of an office chair and a link to a landing page where customers can purchase the chair.Correct Answer
QUESTION 12 OF 49

Imagine that a cosmetics company shares an interactive email inviting potential new customers to match products to suit their own skincare needs. What is this an example of?

A
Acquisition emailCorrect Answer
B
External resource
C
Educational email
D
Discount code
QUESTION 13 OF 49

Which of the following are effective ways to use an acquisition email? Select all that apply.

A
Thank first time subscribers or customers who have purchased a product
B
Offer items like downloadable guides, product catalogs, PDFs, or free trialsCorrect Answer
C
Offer a quick overview of what a product or service will provideCorrect Answer
D
Demonstrate to customers the value of a product or serviceCorrect Answer
QUESTION 14 OF 49

Fill in the blank: A grocery store delivery app that sends an email with a code for free delivery is an example of a _____.

A
promotional emailCorrect Answer
B
service email
C
brand email
D
feedback email
QUESTION 15 OF 49

Fill in the blank: Sending a special offer to customers who are not engaging with a company’s newsletters is an example of a _____.

A
welcome email
B
promotional email
C
cart abandonment email
D
retention emailCorrect Answer
QUESTION 16 OF 49

Which of the following is an example of email copy? Select all that apply.

A
Raw data about how customers feel about a brand
B
Images and product descriptionsCorrect Answer
C
A call to actionCorrect Answer
D
A brief summary that tells customers the story of the brandCorrect Answer
QUESTION 17 OF 49

Which of the following marketing emails should include a call to action? Select all that apply.

A
Internal email
B
Retention emailCorrect Answer
C
Welcome emailCorrect Answer
D
Acquisition emailCorrect Answer
QUESTION 18 OF 49

Which of the following are common types of email marketing? Select all that apply.

A
Company event emails
B
Acquisition emailsCorrect Answer
C
NewslettersCorrect Answer
D
Retention emailsCorrect Answer
QUESTION 19 OF 49

Fill in the blank: A wellness company includes external resources, like articles featuring anxiety-reducing breathing exercises, in a _____.

A
promotional email
B
newsletterCorrect Answer
C
feedback email
D
cart abandonment email
QUESTION 20 OF 49

Promotional emails, retention emails, and newsletters all fall into which marketing funnel stage?

A
Awareness
B
Conversion
C
LoyaltyCorrect Answer
D
Consideration
QUESTION 21 OF 49

Fill in the blank: The text in the main content of an email is called email _____.

A
BodyCorrect Answer
B
script
C
hashtag
D
tweet
QUESTION 22 OF 49

Fill in the blank: A _____ is a concise instruction included in a promotional email that tells the customer what to do next.

A
call to actionCorrect Answer
B
key performance indicator (KPI)
C
return on investment
D
final value
QUESTION 23 OF 49

Imagine a company’s customers frequently leave items in their cart. What could the company do to encourage a customer to purchase the items they’ve left behind?

A
Provide the customer with information about a new product.
B
Send the customer a cart abandonment email.Correct Answer
C
Send the customer a welcome email.
D
Send the customer a happy birthday message.
QUESTION 24 OF 49

Which of the following types of email fall into the consideration bucket of the marketing funnel? Select all that apply.

A
Retention emails
B
NewslettersCorrect Answer
C
Welcome emailsCorrect Answer
D
Promotional emailsCorrect Answer
QUESTION 25 OF 49

A marketer creates an email campaign to inform customers about their latest products and offers. What common type of email marketing did they use?

A
Discount emails
B
Event emails
C
Acquisition emails
D
Promotional emailsCorrect Answer
QUESTION 26 OF 49

Which of the following describes the relationship between an acquisition email and a welcome email?

A
Welcome emails are sent to acquire new customers. Acquisition emails are then sent out to those new customers.
B
Acquisition emails are sent to acquire new customers. Welcome emails are then sent out to those new customers.Correct Answer
C
Welcome emails are sent to acquire new customers. Acquisition emails including news and informational content relevant to the company are then sent out regularly.
D
Acquisition emails are sent to acquire new customers. Welcome emails including news and informational content relevant to the company are then sent out regularly.
QUESTION 27 OF 49

Fill in the blank: _____ are a versatile feature of email marketing used in several stages of the marketing funnel.

A
NewslettersCorrect Answer
B
Acquisition emails
C
Welcome emails
D
Follow-up emails
QUESTION 28 OF 49

Which type of emails get the word out about special offers, limited time deals, or exclusive content?

A
Customer emails
B
Promotional emailsCorrect Answer
C
Acquisition emails
D
Launch emails
QUESTION 29 OF 49

A marketer creates a retention email to target customers after they make a purchase. They use inviting language in the email and include a clear call to action. What retention email component can they add to increase its effectiveness?

A
Personalize the email according to the customerCorrect Answer
B
Summarize what makes the business unique
C
Provide an updated product list in the email
D
Ask customers, “Who are you shopping for?”
QUESTION 30 OF 49

What is an example of relevant information you can include in an email newsletter?

A
Information about a new product or service the business is launchingCorrect Answer
B
Information about a business’s access to customer information
C
Information about why customers abandon their carts
D
Informormation about how the business earned new customers
QUESTION 31 OF 49

Why would a business send welcome emails?

A
To build interest in a brand and find new customers
B
To connect with new customers or subscribersCorrect Answer
C
To get feedback about the customer experience
D
To encourage customers to sign up for a rewards program
QUESTION 32 OF 49

When creating email newsletters, which of the following tactics should you use to capture the reader's attention?

A
Repurpose content from old newsletters
B
Mention trending topics or current eventsCorrect Answer
C
Write in a similar style and tone as other businesses
D
Inform readers about changes in company management
QUESTION 33 OF 49

When crafting a promotional email, what best practice should you follow to make it successful?

A
Announce the promotion in the body of the email
B
Include a survey for customers to share their feedback
C
Keep the heading short and the body of the email long
D
Focus on the promotion instead of product featuresCorrect Answer
QUESTION 34 OF 49

What type of follow-up email does a company send after a customer makes a purchase asking for feedback on that customers’ shopping experience?

A
Welcome email
B
Internal email
C
Retention emailCorrect Answer
D
Newsletter
QUESTION 35 OF 49

Why should you include a call to action in your welcome email?

A
It motivates the customer to make a purchase.
B
It informs the customer what to do next.Correct Answer
C
It allows the customer to rate their experience.
D
It hints at what the email is about.
QUESTION 36 OF 49

A marketer creates an email to attract new customers. They include a brief description of their offering and its value to the customers. They also add a “Click here” button and write a funny subject line to encourage customers to click on the email. What additional best practice should they follow to create a successful acquisition email?

A
Add additional calls to action for recipients to choose from, such as “Learn more” and “Buy now”
B
Offer recipients something, such as a free trial or educational informationCorrect Answer
C
Include information about recent management changes at the company
D
Assume that recipients know about the business and its products
QUESTION 37 OF 49

Why do marketers send welcome emails in the consideration stage of the marketing funnel?

A
Because users are regular customers who want to read interesting stories about the business
B
Because users have made a purchase and may be interested in promotional offers
C
Because users have subscribed to the business’s marketing emails and are interested in more informationCorrect Answer
D
Because users are unfamiliar with the business and do not know what they are searching for
QUESTION 38 OF 49

A digital marketer creates an email newsletter that contains relevant information about its product. However, only a few subscribers click on the call-to-action button. What recommendation will help the marketer increase the effectiveness of the newsletter?

A
Share product and service information instead of the latest trends.
B
Instead of sharing information about current events, share information about the company and tell its story.
C
Design a new email that differs from the brand’s style.
D
Instead of selling a product, include articles or trending topics relevant to the subscriber’s lifestyle.Correct Answer
QUESTION 39 OF 49

Why are follow-up emails an effective tactic to increase customer loyalty?

A
It shares helpful information and resources about the product and its features.
B
It makes customers feel heard and appreciated.Correct Answer
C
It summarizes what makes the business and its products unique.
D
It gives customers access to exclusive customer service tools.
QUESTION 40 OF 49

Why would you create a newsletter to target customers in the loyalty stage?

A
Newsletters help brands find and acquire new customers.
B
Newsletters target customers interested in learning more about a brand.
C
Newsletters are the only type of email marketing that targets the loyalty stage.
D
Newsletters offer personalized content and encourage repeat purchases.Correct Answer
QUESTION 41 OF 49

A marketer sends regular newsletters to customers. They include relevant content about the company and its products. What additional content should they include in their newsletters?

A
Links to several external sites created by the business
B
Resources such as articles relevant to the subscriber’s lifestyleCorrect Answer
C
Surveys with questions to learn more about the customer
D
Links to employees’ social media pages
QUESTION 42 OF 49

What common type of email marketing is used to attract and gain new customers?

A
Welcome emails
B
Newsletters
C
Acquisition emailsCorrect Answer
D
Promotional emails
QUESTION 43 OF 49

A marketer creates an acquisition email. They include a product catalog and a banner offering customers free shipping on their first order. They also include unique and catchy email copy. What additional email best practice will help the marketer create a successful acquisition email?

A
Update the copy to match what other businesses are using
B
Add a clear call-to-action such as “Order now”Correct Answer
C
Target customers who have prior knowledge of the business
D
Include “Acquisition email” in the subject line
QUESTION 44 OF 49

A marketer sends retention emails to customers after they make a purchase. The email uses inviting language and includes each customer’s name in the subject line and body copy. What best practice should they consider before sending the email?

A
Include the brand’s story and a message from the founder
B
Provide educational resources the customer will enjoy
C
Clarify what the customer should do with a clear call to actionCorrect Answer
D
Request information such as their occupation and address
QUESTION 45 OF 49

What type of email marketing helps build interest in a brand and find new customers?

A
Retention emails
B
Promotional emails
C
Acquisition emailsCorrect Answer
D
Welcome emails
QUESTION 46 OF 49

Which of the following is an example of useful information to include in an acquisition email?

A
A downloadable customer experience survey
B
A downloadable guide or product catalogCorrect Answer
C
A link to a business’s loyalty program
D
A note to say thank you for making a purchase
QUESTION 47 OF 49

A marketer creates a welcome email. In the body copy, they use a conversational tone to encourage customers to click the call-to-action button. What information should they include to make this an effective welcome email?

A
A summary of what makes the brand unique.Correct Answer
B
A survey that asks customers to rate their buying experience.
C
Two to three additional call-to-action buttons.
D
A subject line that includes “Welcome email.”
QUESTION 48 OF 49

When creating a newsletter, how can you attract a customer’s attention?

A
Use content that is strictly about the company
B
Use old newsletters with updated subject lines
C
Use an assertive and formal tone
D
Use catchy and clever writingCorrect Answer
QUESTION 49 OF 49

A brand creates an email to offer customers 25% off their next order. Their goal is to increase sales. Why should they create a promotional email to achieve their goal?

A
Promotional emails introduce customers to a brand and share its story in an exciting way.
B
Promotional emails create lasting relationships with customers by informing and educating them.
C
Promotional emails can be used across the entire marketing funnel and thus reach more customers.
D
Promotional emails speed up the buying process and encourage customers to take action.Correct Answer

Ready to test your recall?

Fill in the blank: Acquisition emails and newsletters are both examples of _____.

A
brand sentiment
B
email marketing
C
key performance indicators (KPIs)
D
brand voice

How confident are you in this answer?