Google Digital Marketing and E-commerce Professional Certificate • STUDY MODE

WEEKLY CHALLENGE 2

QUESTION 1 OF 49

Increasing web traffic and gaining customer insights are examples of what kind of goals?

Customer awareness marketing goals

Social media marketing goalsCorrect Answer

Virtual marketing goals

E-commerce marketing goals

QUESTION 2 OF 49

How can a company identify their target audience? Select all that apply.

Predict the income range of customers who will shop online

Assess how people engage with their brandCorrect Answer

Research what social media platforms their target audience usesCorrect Answer

Compile information about their current customers and followersCorrect Answer

QUESTION 3 OF 49

Fill in the blank A digital marketer should also consider their _____ when choosing social media platforms because brand identity and business type should factor into the decision.

competition

budget

sales

companyCorrect Answer

QUESTION 4 OF 49

Which are common social media content buckets? Select all that apply.

Societal

InspirationalCorrect Answer

PromotionalCorrect Answer

EducationalCorrect Answer

QUESTION 5 OF 49

What type of content can build trust in a company’s brand and position them as an industry leader with information and wisdom to share?

Inspirational content

Educational contentCorrect Answer

Promotional content

Conversational content

QUESTION 6 OF 49

Which of the following are examples of conversational content? Select all that apply.

FAQs

Memes

PollsCorrect Answer

AdviceCorrect Answer

QUESTION 7 OF 49

Consider the following scenario A digital marketer records a product demonstration to showcase the company’s newest arrival. If they post this recording to one of the company’s social media platforms, what content format are they using?

Image

VideoCorrect Answer

GIF

Link

QUESTION 8 OF 49

Fill in the blank For platforms with _____, posting multiple times a day gives a digital marketer the opportunity to reach their target audience in different time zones and at various points throughout their day.

chronological feedsCorrect Answer

intermittent feeds

linear feeds

asynchronous feeds

QUESTION 9 OF 49

What are the benefits of using a social media calendar? Select all that apply.

Generate engagement posts automatically

Organize content in a centralized locationCorrect Answer

Schedule posts in advanceCorrect Answer

Allow stakeholders to review or approve postsCorrect Answer

QUESTION 10 OF 49

Fill in the blank When a digital marketer is ready to develop a social media calendar, they first need to identify the _____ they want to post on.

competition’s websites

influencer blogs

social media platformsCorrect Answer

customer reviews

QUESTION 11 OF 49

What types of information should a company compile in order to identify their target audience? Select all that apply.

Marital status

LanguageCorrect Answer

LocationCorrect Answer

AgeCorrect Answer

QUESTION 12 OF 49

Fill in the blank To help a company choose the right social media platform, they need to start by understanding _____.

the variety of advertisements on each platform

the diversity of the users

costs associated with each platform

how different platforms workCorrect Answer

QUESTION 13 OF 49

Fill in the blank _____ appeals to people who are on a social media platform to enjoy themselves, and it can help an audience relate to a company’s content and their brand.

Conversational content

Educational content

Entertaining contentCorrect Answer

Inspirational content

QUESTION 14 OF 49

Which of the following are examples of promotional content? Select all that apply.

Video trainings

CouponsCorrect Answer

DiscountsCorrect Answer

Free gifts for sign-upsCorrect Answer

QUESTION 15 OF 49

Which are examples of content formats for social media? Select all that apply.

Discount codes

PollsCorrect Answer

Written postsCorrect Answer

LinksCorrect Answer

QUESTION 16 OF 49

Which tool can help digital marketers manage and organize their social media publishing schedule?

A social media calendarCorrect Answer

A shared media log

A reviewable feed of all posts

An editable document

QUESTION 17 OF 49

Which of the following are examples of entertaining content? Select all that apply.

Infographics

Rewards

ContestsCorrect Answer

ComicsCorrect Answer

QUESTION 18 OF 49

Which of the following are examples of educational content? Select all that apply.

Viral videos

Case studiesCorrect Answer

How-to postsCorrect Answer

Industry researchCorrect Answer

QUESTION 19 OF 49

Fill in the blank _____ talks about a company’s products and services with the intent of marketing them to current customers and drawing in new followers.

Conversational content

Educational content

Promotional contentCorrect Answer

Entertaining content

QUESTION 20 OF 49

How can a social media calendar help a digital marketer avoid making major mistakes in their posts?

It enables a digital marketer to predict user reactions and comments ahead of time, and deletes any posts that might receive a negative response.

It provides a digital marketer with the ability to collaborate with an editor to review grammar, punctuation, and syntax mistakes before publishing.

It allows a digital marketer to check for spelling errors and typos, fact check, and ensures that all of their links and images are correct in advance.Correct Answer

It allows a digital marketer to remove any unfavorable posts at any point, and replaces them with ones that trend positively with users.

QUESTION 21 OF 49

What steps does a digital marketer need to take to develop a social media calendar? Select all that apply.

Review former platforms and expired user metrics

Decide on data to trackCorrect Answer

Make a content libraryCorrect Answer

Establish a workflow and review processCorrect Answer

QUESTION 22 OF 49

What is a company trying to identify when they ask these questions What problems are customers struggling with? What issues do customers have that our products or services could help solve?

Their audience’s traffic to their website

Their potential customers’ social media preferences

Their customer’s interests

Their target audience’s needsCorrect Answer

QUESTION 23 OF 49

What does a digital marketer need to consider when determining the best time to publish content? Select all that apply.

When it best aligns with working business hours

When their most exclusive users are on the platform

When their target audience is active onlineCorrect Answer

When they have their best performing postsCorrect Answer

QUESTION 24 OF 49

Each entry in a social media calendar contains which elements? Select all that apply.

Priority

TimeCorrect Answer

TopicCorrect Answer

DateCorrect Answer

QUESTION 25 OF 49

A brand wants to increase its website traffic and gain customer insights. What kind of goals are these?

Virtual marketing goals

Print marketing goals

Social media marketing goalsCorrect Answer

E-commerce marketing goals

QUESTION 26 OF 49

Fill in the blank When choosing social media platforms, a digital marketer should consider their _____ because brand identity and business type should factor into the decision.

budget

prices

sales

companyCorrect Answer

QUESTION 27 OF 49

Marketer shares weekly articles on social media to provide the audience with information about a specific product. What content format are they using?

Stories

Polls

Written postsCorrect Answer

Videos

QUESTION 28 OF 49

Posting multiple times a day on a chronological feed enables you to do what?

Reach your target audience in the same time zone at the same point throughout their day

Reach your target audience in different time zones and at various points throughout their dayCorrect Answer

Sort posts in a user)s feed based on relevancy rather than the order in which they published

Reach specific audiences with only your best-performing posts at the same time every day

QUESTION 29 OF 49

What tool enables marketers to schedule posts in advance and maintain a consistent posting schedule?

A social media calendarCorrect Answer

A shared media log

A reviewable feed of all posts

An editable document

QUESTION 30 OF 49

Increasing community engagement is a common example of what type of goal?

Business goal

Employee goalCorrect Answer

Social media marketing goal

Traditional marketing goal

QUESTION 31 OF 49

A marketer compiles information about current followers and assesses how people engage with a brand. What does this information enable them to do?

Determine a customer’s location

Identify the target audienceCorrect Answer

Practice social listening

Predict a customer’s income

QUESTION 32 OF 49

Which factors should a marketer consider when selecting social media platforms? Select all that apply.

The time of year

The target audienceCorrect Answer

How different platforms workCorrect Answer

Overall business goalsCorrect Answer

QUESTION 33 OF 49

A marketer posts amusing and interesting memes that help audiences relate to a brand. What type of content is this?

Entertaining contentCorrect Answer

Conversational content

Promotional content

Inspirational content

QUESTION 34 OF 49

What does promotional content enable marketers to do?

Highlight products and services with the intent of marketing them to current and new customersCorrect Answer

Begin conversations with audiences by suggesting a topic or viewpoint, then inviting them to join

Build trust in a brand and position it as an industry leader with information and wisdom

Appeal to people who are on a platform to enjoy themselves by helping them relate to the content and company

QUESTION 35 OF 49

Which of the following are examples of content formats for social media? Select all that apply.

Free gifts

StoriesCorrect Answer

ImagesCorrect Answer

GifsCorrect Answer

QUESTION 36 OF 49

A digital marketer identifies when a target audience is active online and what time zone they are in. What does this information enable them to do?

Create high-quality content for the audience

Find the best times to post on social mediaCorrect Answer

Increase sales of a specific product

Create tailored content for the audience

QUESTION 37 OF 49

What does a social media calendar enable digital marketers to do?

Manage and organize their social media publishing scheduleCorrect Answer

Assign tasks to different members of the team

Create the same social media posts as their competitors

Identify where their audience spends the most time online

QUESTION 38 OF 49

Fill in the blank Reviewing posts in a social media calendar ahead of time allows you to copy-edit, check for spelling errors and typos, fact-check, and ensure that all of the _____ are correct.

headlines and descriptions

links and imagesCorrect Answer

videos and hashtags

names and places

QUESTION 39 OF 49

A marketer helps a business build brand awareness and manages brand reputation. What type of goals are these?

Social media marketing goalsCorrect Answer

E-commerce marketing goals

Print marketing goals

Virtual marketing goals

QUESTION 40 OF 49

What questions help to identify a target audience’s needs? Select all that apply.

How often do customers shop online?

What do customers do in their free time?Correct Answer

What issues do customers have that our products or services could help solve?Correct Answer

What problems are customers struggling with?Correct Answer

QUESTION 41 OF 49

Why should a marketer consider their competitors when choosing a social media platform?

Their performance on specific channels indicates how other businesses might perform.Correct Answer

It helps them identify the product and services, brand identity, and business type.

It helps them identify and align with the overall goals of the business.

Their goals may align with some platforms more than others.

QUESTION 42 OF 49

A marketer suggests topics or viewpoints, then invites the audience to join the discussion on social media. What type of content is this?

Conversational contentCorrect Answer

Promotional content

Entertaining content

Educational content

QUESTION 43 OF 49

A marketer shares weekly articles on social media to provide the audience with information about a specific product. What content format are they using?

Polls

Stories

Videos

Written postsCorrect Answer

QUESTION 44 OF 49

A marketer compiles the age, location, and language of current customers. What does this information enable them to do?

Select the marketing funnel

Target competitors’ audiences

Create a SMART goal

Identify the target audienceCorrect Answer

QUESTION 45 OF 49

Why should a marketer consider how different platforms work when choosing a social media platform?

It helps them understand how to communicate on the platformCorrect Answer

It helps them identify the product and services, and business type

It helps them identify and align with the business goals

It helps them increase brand authority on social media

QUESTION 46 OF 49

Fill in the blank _____ makes a company’s brand seem more authentic and reinforces their brand’s message, values, and vision.

Promotional content

Inspirational contentCorrect Answer

Conversational content

Educational content

QUESTION 47 OF 49

Why would a marketer post still images rather than videos on social media? Select all that apply.

They are more engaging.

They help to start a conversation.

They can be absorbed instantly.Correct Answer

They give an immediate impression of a brand.Correct Answer

QUESTION 48 OF 49

For algorithm-based platforms, why is it better to publish quality content less frequently?

Too many posts can cause a drop in engagement.Correct Answer

Too few posts create demand and user interest.

Singular posts always stand out to users.

Fewer posts are easier to develop.

QUESTION 49 OF 49

A digital marketer decides which data to track and establishes a workflow and review process. What does this process refer to?

Reviewing expired user metrics

Developing a social media calendarCorrect Answer

Developing social media assets

Reviewing former platforms

Ready to test your recall?

Increasing web traffic and gaining customer insights are examples of what kind of goals?

Customer awareness marketing goals

Social media marketing goals

Virtual marketing goals

E-commerce marketing goals

How confident are you in this answer?