PRACTICE QUIZ
Structured thinking involves which of the following processes? Select all that apply.
Structured thinking involves recognizing the current problem or situation, organizing available information, revealing gaps and opportunities, and identifying the options.
A data analyst creates data visualizations and a slideshow. Which phase of the data analysis process does this describe?
This describes the share phase of the data analysis process.
A garden center wants to attract more customers. A data analyst in the marketing department suggests advertising in popular landscaping magazines. This is an example of what practice?
This is an example of reaching your target audience. In this scenario, people who read landscaping magazines are the target audience because they’re likely to be interested in shopping at the garden center.
Making predictions is one of the six data analytics problem types. It deals with using data to inform decisions about how things may be in the future. Select the scenario that’s an example of making predictions.
A data analyst at a shoe retailer using data to inform the marketing plan for an upcoming summer sale is an example of making predictions.
Categorizing things involves assigning items to categories. Identifying themes takes those categories a step further, grouping them into broader themes or classifications.
Categorizing things involves assigning items to categories. Identifying themes takes those categories a step further, grouping them into broader themes or classifications.
Which of the following examples are vague questions? Select all that apply.
A vague question usually out of context and too broad to lead to a useful response.
The question, “Why was the Monday afternoon yoga class successful?” is not measurable. Which of the following questions presents a measurable way to learn about the yoga class?
The number of customers who responded to the promotion can be counted, making this question measurable.
On a customer service questionnaire, a data analyst asks, “If you could contact our customer service department via chat, how much valuable time would that save you?” Why is this question unfair?
A common example of an unfair question is one that makes assumptions. These are questions that assume the answer to the question being asked.
Structured thinking involves recognizing the current problem or situation you’re facing and identifying your options.
Structured thinking involves recognizing the current problem or situation you’re facing and identifying your options.
The share phase of the data analysis process typically involves which of the following activities? Select all that apply.
The share phase of the data analysis process typically involves communicating findings, summarizing results using data visualizations, and creating a slideshow to present to stakeholders.
Fill in the blank: Categorizing things involves assigning items to categories, whereas _____ takes those categories a step further, grouping them into broader classifications.
Categorizing things involves assigning items to categories. Identifying themes takes those categories a step further, grouping them into broader themes.
The question, “How could we improve our website to simplify the returns process for our online customers?” is action-oriented.
The question, “How could we improve our website to simplify the returns process for our online customers?” is action-oriented because it’s likely to result in specific answers that would lead to change.
While creating data visualizations for a slideshow, a data analyst considers, “What would help a stakeholder understand this data better?” The analyst is in the analyze step of the data analysis process.
The analyst is in the share phase of the data analysis process.
If a cooking supply store wants to attract more customers, where can they advertise to better reach their target audience? Select all that apply.
To better reach their target audience, they can advertise at a bus stop near a local culinary school, on a podcast for foodies, and on TV during the season finale of The Best Chef in the Universe. A target audience is the people you’re trying to reach. In this scenario, people who enjoy food and cooking are the store’s target audience.
A company wants to make more informed decisions regarding next year’s business strategy. An analyst uses data to help identify how things will likely work out in the future. This is an example of which problem type?
This is an example of making predictions. Making predictions deals with making informed decisions about how things may be in the future.
Describe the key difference between the problem types of categorizing things and identifying themes.
Categorizing things involves assigning items to categories. Identifying themes takes those categories a step further, grouping them into broader themes.
Which of the following examples are closed-ended questions? Select all that apply.
Closed-ended questions don’t encourage people to elaborate and share valuable details.
The question, “Why don’t our employees complete their timesheets each Friday by noon?” is not action-oriented. Which of the following questions are action-oriented and more likely to lead to change? Select all that apply.
These questions are action-oriented. That means they’re more likely to result in specific answers that can be acted on to lead to change.
Questions that make assumptions often involve concepts that are formed without evidence. An example of this is an idea that is accepted as true without proof.
Questions that make assumptions often involve concepts that are formed without evidence. For example, an idea that is accepted as true without proof.
A data analyst is working for a local power company. Recently, many new apartments have been built in the community, so the company wants to determine how much electricity it needs to produce for the new residents in the future. A data analyst uses data to help the company make a more informed forecast. This is an example of which problem type?
This is an example of making predictions. Making predictions deals with making informed decisions about how things may be in the future.
Which of the following questions make assumptions? Select all that apply.
A common example of an unfair question is one that makes assumptions. Unfair questions assume the respondent’s answer to the question.
A recycling center that sponsors a podcast about saving the environment is an example of what strategy?
A recycling center sponsoring a podcast about saving the environment is an example of reaching a target audience. In this scenario, people who care about the environment are likely to be interested in recycling.
Fill in the blank: When solving the _____ problem type, a data analytics team at a health care provider analyzes patient data from the past five years. They then use this information to understand what led to certain symptoms and what is likely to cause them again.
Which of the following statements correctly describe the SMART methodology? Select all that apply.
A software company wants to develop new applications that customers will enjoy. They use an algorithm to monitor current trends and gain business intelligence about customer buying patterns. Which data problem type does this scenario describe?
For what reasons would it be unfair for a human resources manager to ask employees, “Why do you love working for our company?” Select all that apply.
Fill in the blank: When solving the _____ problem type, a data analytics team notices a surprising shift in global economic conditions.
A data analytics team sorts customer data by interests. Then, they group that information into broader concepts, such as customers who are interested in travel and customers who are interested in cooking. Which data problem type does this scenario describe?
Which of the following questions are open-ended? Select all that apply.
A technology company faces escalating prices for a key part of one of its software applications. Data professionals at the firm discover that many other tech companies are experiencing the same issue. They reach out to the other affected businesses to share data and brainstorm solutions to their parallel challenges. What data problem type are they solving?
Fill in the blank: The question, “How can we create a more innovative culture by empowering our employees to take risks?” is _____ because it encourages change.
A junior data professional working for an online retailer is asked to determine which ads are most successful with shoppers. They review click-throughs compared to the type of ads presented, then group the ads accordingly. Which data problem type does this scenario describe?
A restaurant group is choosing the locations of new restaurant openings. They use an algorithm to monitor current trends and develop business intelligence about where people most frequently dine out. Which data problem type does this scenario describe?
Fill in the blank: When solving the _____ problem type, a data analyst discovers an established competitor suddenly changing its marketing strategy.
Fill in the blank: The question, “Which processes can we streamline by using technology more effectively?” is _____ because it encourages change.
A data analyst working for a health care provider is asked to determine which clinics are most efficient and which are least efficient. They review performance data, then group the clinics accordingly. Which data problem type does this scenario describe?
Fill in the blank: When solving the _____ problem type, a junior data analyst at a home goods retailer provider analyzes sales data from the past three years. They then use this information to understand what led to slumps in customer demand and what is likely to cause them again.
A junior data analyst sorts sales data by product category. Then, they group that information into broader concepts, such as customer demographic and geographic region. Which data problem type does this scenario describe?
Fill in the blank: The question, “Which aspects of our packaging can be updated in order to make our product more customer-centric?” is _____ because it encourages change.
A transportation and logistics provider aims to devise new delivery routes. They use an algorithm to monitor current traffic patterns and develop business intelligence about the busiest roads and intersections. Which data problem type does this scenario describe?
Fill in the blank: When solving the _____ problem type, a data professional team at a bank analyzes financial market data from the past six months. They then use this information to understand what led to certain fluctuations and what is likely to cause them again.
In data analytics, a pattern is defined as a process or set of rules to be followed for a specific task.
In data analytics, an algorithm is defined as a process or set of rules to be followed for a specific task.
Fill in the blank: In data analytics, qualitative data _____. Select all that apply.
In data analytics, qualitative data is subjective and measures qualities and characteristics.
In data analytics, dashboards monitor data that is a continuous source of incoming information. Which of the following terms describes this type of data?
Live data is a continuous source of incoming information.
Fill in the blank: A _____ is a data-summarization tool used to sort, reorganize, group, count, total, or average data.
A pivot table is a data summarization tool used to sort, reorganize, group, count, total, or average data.
A metric is a specific type of data that companies use to identify a problem domain.
A metric is a single, quantifiable type of data used when setting and evaluating goals.
Fill in the blank: A _____ goal is measurable and evaluated using single, quantifiable data.
A metric goal is measurable and evaluated using single, quantifiable data.
Fill in the blank: Return on investment compares the cost of an investment to the _____ of that investment.
Return on investment compares the cost of an investment to the net profit gained from that investment.
Describe the main differences between big and small data.
Small data is specific and concerns a short time period. Big data is less specific and concerns a longer time period.
In data analytics, reports use data that doesn’t change once it’s been recorded. Which of the following terms describes this type of data?
Static data is data that doesn’t change once it’s been recorded.
Fill in the blank: A data analyst is using data to address a large-scale problem. This type of analysis would most likely require _____. Select all that apply.
A data analyst using data to address a large-scale problem would most likely require big data that reflects change over time.
Which of the following statements describes an algorithm?
A process or set of rules to be followed for a specific task describes an algorithm.
In data analytics, quantitative data measures qualities and characteristics.
In data analytics, quantitative data is specific and measures numerical facts.
A pivot table is a data-summarization tool used in data processing. Which of the following tasks can pivot tables perform? Select all that apply.
Pivot tables are used to reorganize, group, and calculate totals from data.
A metric is a single, quantifiable type of data that can be used for what task?
A metric is a single, quantifiable type of data used when setting and evaluating goals.
Fill in the blank: In data analytics, a process or set of rules to be followed for a specific task is _____.
In data analytics, a process or set of rules to be followed for a specific task is an algorithm.
In data analytics, reports use live, incoming data from multiple datasets; dashboards use static collections of data.
Dashboards monitor live, incoming data from multiple datasets; reports use static collections of data.
What is an example of using a metric? Select all that apply.
Using key performance indicators to measure revenue and using annual profit targets to set and evaluate goals are examples of using metrics.
If a data analyst compares the cost of an investment to the net profit of that investment over a period of time, they’re analyzing the investment scope.
If a data analyst compares the cost of an investment to the net profit of that investment over a period of time, they’re analyzing the return on investment.
Which data-summarization tool do data analysts use to sort, reorganize, group, count, total, or average data?
To sort, reorganize, group, count, total or average data, data analysts use a pivot table.
Fill in the blank: A metric goal is a _____ goal set by a company that is evaluated using metrics.
A metric goal is a measurable goal set by a company that is evaluated using metrics.
Fill in the blank: Return on investment compares the _____ of an investment to the net profit gained from that investment.
Return on investment compares the cost of an investment to the net profit gained from that investment.
Which of the following options describes a metric goal? Select all that apply.
A metric goal is a measurable goal set by a company that is evaluated using metrics.
A data professional at a retail store automates a process to identify their company’s best-selling products. First, a list of all products is compiled. Then, the number of times they have been sold is counted. Finally, the products are sorted, with best-sellers at the top. What does this scenario describe?
Which of the following statements accurately describe qualitative and quantitative data? Select all that apply.
When working with big data, analysts consider the veracity of the data within large, complex datasets. What does this entail?
A data professional uses a spreadsheet tool to create a visualization that totals productivity data by organization, department, and employee. What tool are they using?
Company decision-makers at a gas utility want to improve business performance. How could they use metrics and a metric goal to help them do so?
Which of the following statements correctly describe dashboards and reports? Select all that apply.
Fill in the blank: ROI is calculated by comparing the two metrics of _____, enabling a company to determine the success of the investment.
What are some typical challenges that may be faced by businesses that are beginning to collect and use big data? Select all that apply.
A data analyst at a staffing agency automates a process to schedule temporary employees. First, a list of all employees is compiled. Then, they are sorted by availability, area of expertise, and past performance ratings. Finally, employees for each open position are listed. What does this scenario describe?
A data team uses a spreadsheet tool to create a visualization that summarizes financial data by region, facility, and time period. What tool are they using?
Company leaders at a cafeteria supplier want to improve business performance. How could they use metrics and a metric goal to help them do so?
A junior data analyst uses a spreadsheet tool to create a visualization that groups and counts shipping data by carrier, route, and trip length. What tool are they using?
Fill in the blank: A company determines the _____ of an investment using ROI, which is calculated by comparing the two metrics of investment cost and profit.
Fill in the blank: A company determines the success of an investment using _____, which is calculated by comparing the two metrics of investment cost and profit.
What is the relationship between a metric and a metric goal?
Fill in the blank: In spreadsheets, data analysts begin _____ with an equal sign (=).
In spreadsheets, data analysts begin formulas with an equal sign (=).
Attributes are used in spreadsheets for what purpose?
Attributes are used to label the type of data in each column in a spreadsheet.
A data analyst could use spreadsheets to achieve which of the following tasks?
A spreadsheet could be used to predict next quarter’s sales.
Formulas are created by the user, whereas functions are preset commands in spreadsheets.
Formulas are created by the user, whereas functions are preset commands in spreadsheets.
In the function =MAX(B5:B15), what does B5:B15 represent?
In the function =MAX(B5:B15), B5:B15 represents the range. A range is a collection of two or more cells.
What is the correct spreadsheet formula for multiplying cell K3 times cell K8?
The correct spreadsheet formula for multiplying cell K3 times cell K8 is =K3*K8. The asterisk (*) is the operator for multiplication.
Fill in the blank: Putting data into context helps data analysts eliminate _____.
Putting data into context helps data analysts eliminate bias.
Fill in the blank: A data analyst considers which organization created, collected, or funded a dataset in order to understand its _____.
Defining the problem domain is part of the structured-thinking process.
Which of the following tasks might be performed using spreadsheets?
A spreadsheet could be used to maintain information about accounts.
In the function =MAX(G3:G13), what does G3:G13 represent?
In the function =MAX(G3:G13), G3:G13 represents the range. A range is a collection of two or more cells.
What is the correct spreadsheet formula for multiplying cell D5 times cell D7?
The correct spreadsheet formula for multiplying cell D5 times cell D7 is =D5*D7. The asterisk (*) is the operator for multiplication.
To avoid bias when collecting data, a data analyst should keep what in mind?
To avoid bias when collecting data, a data analyst should keep context in mind.
Fill in the blank: The labels that describe the type of data contained in each column of a spreadsheet are called _____.
The labels that describe the type of data contained in each column of a spreadsheet are called attributes.
To determine an organization’s annual budget, a data analyst might use a slideshow.
To determine an organization’s annual budget, a data analyst might use a spreadsheet.
Which of the following statements describes a key difference between formulas and functions?
Formulas are written by the user, and functions are already defined.
In the function =MAX(A1:A12), what does A1:A12 represent?
In the function, A1:A12 represents the range. A range is a collection of two or more cells.
What is the correct spreadsheet formula for multiplying cell H2 times cell H5?
The correct spreadsheet formula for multiplying cells H2 times cell H5 is =H2*H5. The asterisk (*) is the operator for multiplication.
A data analyst might use descriptive column headers in order to achieve what goal?
A data analyst might use descriptive column headers in order to add context to the data.
Both formulas and functions in spreadsheets begin with what symbol?
Both formulas and functions in spreadsheets begin with an equal sign.
What do data analysts use to label the type of data contained in each column in a spreadsheet?
To label the type of data contained in each column in a spreadsheet, data analysts use attributes.
Which of the following statements accurately describe formulas and functions? Select all that apply.
Formulas are instructions that perform specific calculations. And functions are preset commands that perform calculations. Formulas and functions assist data analysts in calculations, both simple and complex.
Fill in the blank: By negatively influencing data collection, ____ can have a detrimental effect on analysis.
By negatively influencing data collection, bias can have a detrimental effect on analysis.
In this spreadsheet, what will be returned from the formula =C4*E2? (Image S1Q23)
Fill in the blank: A range is a _____ of two or more cells.
What are some common focus areas when creating a scope of work as a data analyst? Select all that apply.
A junior data analyst encounters a spreadsheet error. They realize that their formula is referencing a row that has been deleted, so they correct the formula. What type of error did they resolve?
In this spreadsheet, which SUM function will add all of the values between cells B1 and D6? (Image S1Q27)
Which of the following statements accurately describe structured thinking and the problem domain? Select all that apply.
In this spreadsheet, what should be done to correct the DIV error in cell D2? (Image S1Q29)
What is the formula for dividing the value in spreadsheet cell G10 by the value in cell G9?
In this spreadsheet, what will be returned from the formula =A4*D3? (Image S1Q31)
What is the formula for dividing the value in spreadsheet cell H7 by the value in cell H4?
A data professional encounters a REF error. How should they resolve the problem?
In this spreadsheet, which SUM function will add all of the values between cells E1 and F6? (Image S1Q35)
In this spreadsheet, what should be done to correct the DIV error in cell D1? (Image S1Q36)
Fill in the blank: A range is a collection of _____ cells.
What are some common focus areas when creating a scope of work as a data analyst? Select all that apply. b)Include information about analysis of quantitative and qualitative datasets (CORRECT) d)Establish an agreed-upon outline of the work to be performed (CORRECT)
A data professional troubleshoots a spreadsheet error. After researching the error, they discover that their formula is referencing a column that has been deleted. They update the formula with the correct column name. What type of error did they resolve?
In this spreadsheet, which SUM function will add all of the values between cells C1 and E6? (Image S1Q40)
A data analytics team is working on a project to measure the success of a company’s new financial strategy. Select the person most likely to be the primary stakeholder for this project.
The primary stakeholder of this project is likely to be the vice president of finance, who can use this project’s findings to create an effective strategy for the future.
A data analyst is researching the buying behavior of people who shop at a company’s retail store and those who might shop there in the future. During the analysis, it will be important to stay in communication with the team that most often interacts with these shoppers. What is the name of this team?
The customer-facing team includes anyone in an organization who interacts with customers or potential customers, such as the shoppers at a company’s retail store.
There are four key questions data analysts ask themselves: Who is my audience? What do they already know? What do they need to know? And how can I communicate effectively with them? These questions enable data analysts to identify the person in charge of managing the data.
These questions enable data analysts to communicate clearly with stakeholders and team members.
Data analysts pay attention to sample size in order to achieve what goals? Select all that apply.
Data analysts pay attention to sample size in order to represent a diverse set of perspectives and avoid skewed results or inaccurate judgements.
A data analyst receives an email from the vice president of marketing. The vice president is upset because the report they want from the analyst is late. Select the best course of action.
The analyst should respond saying they understand the vice president’s concerns, provide a status update, and let the vice president know when to expect the completed report. This shows the vice president that their concerns are understood and provides a status update.
Arriving at meetings prepared is an important part of creating a professional work environment. This involves which of the following actions? Select all that apply.
Arriving at meetings prepared involves reading the agenda ahead of time, bringing materials to take notes with, and considering what questions you may be asked so you’re prepared to answer.
A data analyst joins an online meeting on time. After reviewing the agenda, they see that their project comes at the very end. They’re extremely busy and can use this time to stay on top of their current projects. How should they proceed?
They should stay focused and attentive during the entire meeting. Listening and learning from others are great ways to learn about your company, its challenges, and its goals.
A team member has asked you to take on a task, and you don’t understand the point of the project. It seems like it will be a waste of your time. The best course of action would be to politely explain your concerns and decline the project.
When you don’t understand the full context of a request, ask questions about the project goal, its data story, and the big picture vision.
A data analyst starts a new project for the operations team at their company. They take a few hours at the beginning of the project to identify their stakeholders. The secondary stakeholders are most likely which of the following people? Select all that apply.
The secondary stakeholders are most likely the data analyst and the project manager.
At an online marketplace, the _____ includes anyone in an organization who interacts with current or potential shoppers.
At an online marketplace, the customer-facing team includes anyone in an organization who interacts with current or potential shoppers.
Data analysts focus on statistical significance to make sure they have enough data so that a few unusual responses don’t skew results.
Data analysts focus on sample size to make sure they have enough data so that a few unusual responses don’t skew results.
A data analyst has been invited to a meeting. They review the agenda and notice that their data analysis project is one of the topics that will be discussed. They plan to arrive on time and have a pen and paper to take notes. But they do not spend time considering project updates they could share or questions they may be asked. This is appropriate because they’re not the one running the meeting.
Even if the data analyst isn’t running the meeting, if their project is on the agenda, it’s a good idea to prepare to share updates and answer questions. This helps keep everyone informed and ensures effective communication.
When participating in an online meeting, it’s okay to keep your inbox open in another browser window. Participants won’t be distracted because they can’t see it, and you might receive a very important message.
When participating in an online meeting, it’s important to eliminate distractions, such as checking your email. This shows respect to the other participants.
Conflict is a natural part of working on a team. What are some ways to help shift a situation from problematic to productive? Select all that apply. a)Identify the person who caused the issue so they can take responsibility.
To help shift a situation from problematic to productive, reframe the question, keep your emotions in check, and establish open lines of communication.
Fill in the blank: A data analytics team is working on a project to measure the success of a company’s new financial strategy. The vice president of finance is most likely to be the _____.
The vice president of finance is most likely to be the primary stakeholder.
A data analyst is researching the buying behavior of people who shop at a company’s retail store and those who might shop there in the future. During the analysis, it will be important to stay in communication with the people who most often interact with these shoppers. They are members of the executive team.
These people are part of the customer-facing team. The customer-facing team includes anyone in an organization who interacts with customers or potential customers, such as the shoppers at a company’s retail store.
Which of the following steps are key to leading a professional online meeting? Select all that apply. d)Sitting in a quiet area that’s free of distractions (CORRECT)
When leading an online meeting, acting professionally involves encouraging others to contribute, testing technology beforehand, and eliminating distractions.
You receive an angry email from a colleague on the marketing team. The marketing colleague believes you have taken credit for their work. You do not believe this is true. Select the best course of action.
You should reply to the email, asking if they can schedule a time to talk about this in person in order to allow both of you to share your perspectives. When people are feeling angry or emotional, it’s best to wait until things calm down. Then, give everyone the opportunity to share their perspectives.
To communicate clearly with stakeholders and team members, there are four key questions data analysts ask themselves. One of them is: What does my audience need to know? Identify the remaining three questions. Select all that apply.
The four key questions data analysts ask themselves when communicating with stakeholders are: Who is my audience? What do they already know? What do they need to know? And how can I communicate effectively with them?
A data analyst has been invited to a meeting. They review the agenda and notice that their data analysis project is one of the topics that will be discussed. How can they prepare for an effective meeting? Select all that apply. c)Bring materials for taking notes. (CORRECT)
They can prepare for an effective meeting by arriving on time, bringing materials to take notes with, and considering what project updates to share. COURSE CHALLENGE
Scenario 1, questions 1-13 You’ve just started a job as a data analyst at a small software company that provides data analytics and business intelligence solutions. Your supervisor asks you to kick off a project with a new client, Athena’s Story, a feminist bookstore. They have four existing locations, and the fifth shop has just opened in your community. Athena’s Story wants to produce a campaign to generate excitement for an upcoming celebration and introduce the bookstore to the community. They share some data with your team to help make the event as successful as possible. Your task is to review the assignment and the available data, then present your approach to your supervisor. Click the link below to access the email from your supervisor: Then, review the email, and the Customer Survey and Historical Sales datasets. To use the templates for the datasets, click the links below and select “Use Template.” Links to templates: Customer Survey and Historical Sales OR If you don't have a Google account, you can download the CSV files directly from the attachments below. After reading the email, you notice that the acronym WHM appears in multiple places. You look it up online, and the most common result is web host manager. That doesn’t seem right to you, as it doesn’t fit the context of a feminist bookstore. How do you proceed?
You should send your supervisor a polite, concise email, asking them to confirm the meaning of WHM.
Scenario 1 continued Now that you know WHM stands for Women’s History Month, you review the Customer Survey dataset which contains both qualitative and quantitative data. To use the template for the dataset, click the link below and select “Use Template.” Link to template: Customer Survey OR If you don't have a Google account, you can download the CSV file directly from the attachment below. The data in column F (Survey Q6: What types of books would you like to see more of at Athena's Story?) is quantitative.
The data in column F (Survey Q6: What types of books would you like to see more of at Athena's Story?) is qualitative.
Scenario 1 continued Next, you review the customer feedback in column F of the Customer Survey dataset. To use the template for the dataset, click the link below and select “Use Template.” Link to template: Customer Survey OR If you don't have a Google account, you can download the CSV file directly from the attachment below. The attribute of column F is, “Survey Q6: What types of books would you like to see more of at Athena's Story?” In order to verify that children’s literature and feminist zines are among the most popular genres, you create a visualization. This will help you clearly identify which genres are most likely to sell well during the Women’s History Month campaign. Your visualization looks like this: (Image S2Q3) Fill in the blank: The visualization you create demonstrates the percentages of each book genre that make up the total number of survey responses. It’s called a _____ chart.
The visualization is called a pie chart.
Scenario 1 continued After familiarizing yourself with the project and available data, you present your approach to your supervisor. You provide a scope of work, which includes important details, a schedule, and information on how you plan to prepare and validate the data. You also share some of your initial results and the pie chart you created. In addition, you identify the problem type, or domain, for the data analysis project. You decide that the historical sales data can be used to provide insights into the types of books that will sell best during Women’s History Month this coming year. This will also enable you to determine if Athena’s Story should begin selling more children’s literature and feminist zines. Using historical data to make informed decisions about how things may be in the future is an example of discovering connections.
Using historical data to make informed decisions about how things may be in the future is an example of making predictions.
Scenario 1 continued You’ve just started a job as a data analyst at a small software company that provides data analytics and business intelligence solutions. Your supervisor asks you to kick off a project with a new client, Athena’s Story, a feminist bookstore. They have four existing locations, and the fifth shop has just opened in your community. Athena’s Story wants to produce a campaign to generate excitement for an upcoming celebration and introduce the bookstore to the community. They share some data with your team to help make the event as successful as possible. Your task is to review the assignment and the available data, then present your approach to your supervisor. Click the link below to access the email from your supervisor: Then, review the email, and the Customer Survey and Historical Sales datasets. To use the templates for the datasets, click the links below and select “Use Template.” Links to templates: Customer Survey and Historical Sales OR If you don't have a Google account, you can download the CSV files directly from the attachments below. After reading the email, you notice that the acronym WHM appears in multiple places. You look it up online, and the most common result is web host manager. That doesn’t seem right to you, as it doesn’t fit the context of a feminist bookstore. Still, you should assume it’s correct and continue with the project.
Asking questions is a very important part of data analysis. The best course of action is to send your boss a polite, concise email, asking for the meaning of WHM.
Scenario 1 continued Next, you review the customer feedback in column F of the Customer Survey dataset. To use the template for the dataset, click the link below and select “Use Template.” Link to template: Customer Survey OR If you don't have a Google account, you can download the CSV file directly from the attachment below. The attribute of column F is, “Survey Q6: What types of books would you like to see more of at Athena's Story?” In order to verify that children’s literature and feminist zines are among the most popular genres, you create a visualization. This will help you clearly identify which genres are most likely to sell well during the Women’s History Month campaign. Your visualization looks like this: (Image S2Q6) What is a pie chart effective for demonstrating?
Pie charts are effective at demonstrating the percentages of a whole, such as the percentage of customers who would be interested in purchasing books of different genres.
Now that you’ve confirmed that children’s literature and feminist zines are among the most requested book genres, you review the Historical Sales dataset. To use the template for the dataset, click the link below and select “Use Template.” Link to template: Historical Sales If you don't have a Google account, you can download the CSV file directly from the attachment below. You’re pleased to see that the dataset contains data that’s specific to children’s literature and feminist zines. This will provide you with the information you need to make data-inspired decisions. In addition, the children’s literature and feminist zines metrics will help you organize and analyze the data about each genre in order to determine if they’re likely to be profitable. Next, you calculate the total sales over 52 weeks for feminist zines. You type =CALCULATE(E2-E53) but get an error. What is the correct syntax?
The correct syntax is =SUM(E2:E53). The SUM function adds the values of a range of cells. E2:E53 is the specified range.
Scenario 1 continued Next, you review the customer feedback in column F of the Customer Survey dataset. To use the template for the dataset, click the link below and select “Use Template.” Link to template: Customer Survey OR If you don't have a Google account, you can download the CSV file directly from the attachment below. The attribute of column F is, “Survey Q6: What types of books would you like to see more of at Athena's Story?” In order to verify that children’s literature and feminist zines are among the most popular genres, you create a visualization. This will help you clearly identify which genres are most likely to sell well during the Women’s History Month campaign. Your visualization looks like this: (Image S2Q8) The chart you create demonstrates the percentages of each book genre that make up the whole. It’s called an area chart.
It’s called a pie chart. Pie charts are effective at demonstrating the percentages of a whole, such as the percentage of customers who would be interested in purchasing books of different genres.
Scenario 1 continued After familiarizing yourself with the project and available data, you present your approach to your supervisor. You provide a scope of work, which includes important details, a schedule, and information on how you plan to prepare and validate the data. You also share some of your initial results and the pie chart you created. In addition, you identify the problem type, or domain, for the data analysis project. You decide that the historical sales data can be used to provide insights into the types of books that will sell best during Women’s History Month this coming year. This will also enable you to determine if Athena’s Story should begin selling more children’s literature and feminist zines. Using historical data to make informed decisions about how things may be in the future is an example of which problem domain?
Scenario 1 continued Now that you know WHM stands for Women’s History Month, you continue reviewing the datasets. You notice that the Customer Survey dataset contains both qualitative and quantitative data. To use the template for the dataset, click the link below and select “Use Template.” Link to template: Customer Survey OR If you don't have a Google account, you can download the CSV file directly from the attachment below. The quantitative data includes information from which columns? Select all that apply.
The quantitative data includes information from columns A, C, and D.
You’ve just started a job as a data analyst at a small software company that provides data analytics and business intelligence solutions. Your supervisor asks you to kick off a project with a new client, Athena’s Story, a feminist bookstore. They have four existing locations, and the fifth shop has just opened in your community. Athena’s Story wants to produce a campaign to generate excitement for an upcoming celebration and introduce the bookstore to the community. They share some data with your team to help make the event as successful as possible. Your task is to review the assignment and the available data, then present your approach to your supervisor. Click the link below to access the email from your supervisor: Then, review the email, and the Customer Survey and Historical Sales datasets. To use the templates for the datasets, click the links below and select “Use Template.” Links to templates: Customer Survey and Historical Sales OR If you don't have a Google account, you can download the CSV files directly from the attachments below. After reading the email, you notice that the acronym WHM appears in multiple places. You look it up online, and the most common result is web host manager. That doesn’t seem right to you, as it doesn’t fit the context of a feminist bookstore. You email your supervisor to ask. When writing your email, what do you do to ensure it sounds professional? Select all that apply.
Professional emails use a polite greeting and closing, are free of typos, and are concise.
Scenario 1 continued After familiarizing yourself with the project and available data, you present your approach to your supervisor. You provide a scope of work, which includes important details, a schedule, and information on how you plan to prepare and validate the data. You also share some of your initial results and the pie chart you created. In addition, you identify the problem type, or domain, for the data analysis project. You decide that the historical sales data can be used to provide insights into the types of books that will sell best during Women’s History Month this coming year. This will also enable you to determine if Athena’s Story should begin selling more children’s literature and feminist zines. Using historical data to make informed decisions about how things may be in the future is an example of identifying themes.
Scenario 1 continued Now that you know WHM stands for Women’s History Month, you continue reviewing the datasets. You notice that the Customer Survey dataset contains both qualitative and quantitative data. To use the template for the dataset, click the link below and select “Use Template.” Link to template: Customer Survey OR If you don't have a Google account, you can download the CSV file directly from the attachment below. The qualitative data includes information from which columns? Select all that apply.
The qualitative data includes information from columns B, E, and F.
Scenario 2, questions 14- You’ve completed this program and are now interviewing for your first junior data analyst position. You’re hoping to be hired by an event planning company, Patel Events Plus. Access the job description below: So far, you’ve successfully completed the first round of interviews with the human resources manager and director of data and strategy. Now, the vice president of data and strategy wants to learn more about your approach to managing projects and clients. Access the email you receive from the human resources director below: You arrive Thursday at 1:45 PM for your 2 PM interview. Soon, you’re taken into the office of Mila Aronowicz, vice president of data and strategy. After welcoming you, she begins the behavioral interview. First, she hands you a copy of Patel Events Plus’s organizational chart. Access the chart below: As you’ve learned in this course, stakeholders are people who invest time, interest, and resources into the projects you’ll be working on as a data analyst. Let’s say you’re working on a project involving data and strategy. Based on what you find in the organizational chart, if you need information from the secondary stakeholders, who can you ask? Select all that apply.
If you need information from the secondary stakeholders, you can ask the project manager and the data analytics coordinator.
Scenario 2 continued Next, the vice president wants to understand your knowledge about asking effective questions. Consider and respond to the following question. Select all that apply. Let’s say we just completed a big event for a client and wanted to find out if they were satisfied with their experience. Provide some examples of measurable questions that you could include in the customer feedback survey.
In the SMART methodology, measurable questions can be quantified and assessed. This might : include a 1-to-5 scale or questions with ranked responses.
Scenario 2 continued Now, the vice president presents a situation having to do with resolving challenges and meeting stakeholder expectations. Consider and respond to the following question. You’re working with a dataset that the data analytics coordinator should have cleaned, but it turns out that it wasn’t. Your supervisor thought the dataset was ready for use, but you discover nulls, redundant data, and other issues. The project is due in less than two weeks. How would you handle that situation?
This situation presents an opportunity to communicate, collaborate, and foster positive working relationships.
Scenario 2 continued Your next interview question deals with sharing information with stakeholders. Consider and respond to the following question. Select all that apply. Let’s say you’ve designed a dashboard to give stakeholders easy, automatic access to data about an upcoming event. Describe the benefits of using a dashboard.
Dashboards offer live monitoring of incoming data and enable stakeholders to interact with the data.
Scenario 2 continued Your final behavioral interview question involves using metrics to answer business questions. Your interviewer hands you a copy of the Patel Events dataset. To use the template for the dataset, click the link below and select “Use Template.” Link to template: Patel Events Data OR If you don't have a Google account, you can download the CSV file directly from the attachment below. Then, she asks: Recently, Patel Events Plus purchased a new venue for our events. If we asked you to compare the purchase price (cost) and net profit, what would you be calculating?
Return on investment is made up of two metrics: the net profit over a period of time and the cost of the investment. By comparing these two metrics, you can determine the profitability of the investment.
Scenario 2, questions 6-10 You’ve completed this program and are now interviewing for your first junior data analyst position. You’re hoping to be hired by an event planning company, Patel Events Plus. Access the job description below: So far, you’ve successfully completed the first round of interviews with the human resources manager and director of data and strategy. Now, the vice president of data and strategy wants to learn more about your approach to managing projects and clients. Access the email you receive from the human resources director below: You arrive Thursday at 1:45 PM for your 2 PM interview. Soon, you’re taken into the office of Mila Aronowicz, vice president of data and strategy. After welcoming you, she begins the behavioral interview. First, she hands you a copy of Patel Events Plus’s organizational chart. Access the chart below: As you’ve learned in this course, stakeholders are people who invest time, interest, and resources into the projects you’ll be working on as a data analyst. Secondary stakeholders are also typically responsible for managing the data. Based on what you find in the organizational chart, which of the secondary stakeholders are responsible for managing the data? Select all that apply.
The secondary stakeholders responsible for managing the data are the data analytics coordinator and junior data analyst.
Scenario 2 continued Now, the vice president presents a situation having to do with resolving challenges and meeting stakeholder expectations. Consider and respond to the following question. You’re working on a rush project, and you discover your dataset is not clean. Even though it has numerous nulls, redundant data, and other issues, the primary stakeholder insists that you move ahead and use it anyway. The project timeline is so tight that there simply isn’t enough time for cleaning. How would you handle that situation?
This situation presents an opportunity to communicate, collaborate, and foster positive working relationships.
Scenario 2 continued Your final behavioral interview question involves using metrics to answer business questions. Your interviewer hands you a copy of the Patel Events dataset. To use the template for the dataset, click the link below and select “Use Template.” Link to template: Patel Events Data OR If you don't have a Google account, you can download the CSV file directly from the attachment below. Then, she asks: Recently, Patel Events Plus purchased a new venue for our events. If we asked you to calculate the return on investment of this purchase, which metrics would you use?
Return on investment is made up of two metrics: the net profit over a period of time and the cost of the investment. By comparing these two metrics, you can determine the profitability of the investment.
Now, the vice president presents a situation having to do with resolving challenges and meeting stakeholder expectations. Consider and respond to the following question. Select all that apply. You’re working with a dataset that the data analytics coordinator should have cleaned, but it turns out that it wasn’t. Your supervisor thought the dataset was ready for use, but you discover nulls, redundant data, and other issues. The project is due in less than two weeks. Which of the following options would be an appropriate approach?
This situation presents an opportunity to communicate, collaborate, and foster positive working relationships.
Scenario 2 continued Your next interview question deals with sharing information with stakeholders. Consider and respond to the following question. Let’s say you want to share information about an upcoming event with stakeholders. It’s important that they’re able to access and interact with the data in real time. Would you create a report or a dashboard?
Dashboards offer live monitoring of incoming data and enable stakeholders to interact with the data.
You’ve completed this program and are now interviewing for your first junior data analyst position. You’re hoping to be hired by an event planning company, Patel Events Plus. Access the job description below: So far, you’ve successfully completed the first round of interviews with the human resources manager and director of data and strategy. Now, the vice president of data and strategy wants to learn more about your approach to managing projects and clients. Access the email you receive from the human resources director below: You arrive Thursday at 1:45 PM for your 2 PM interview. Soon, you’re taken into the office of Mila Aronowicz, vice president of data and strategy. After welcoming you, she begins the behavioral interview. First, she hands you a copy of Patel Events Plus’s organizational chart. Access the chart below: As you’ve learned in this course, stakeholders are people who invest time, interest, and resources into the projects you’ll be working on as a data analyst. Let’s say you’re working on a project involving data and strategy. Based on what you find in the organizational chart, if you need information from the primary stakeholder, who can you ask?
If you need information from the primary stakeholder, you can ask the vice president of data and strategy.
Scenario 2 continued Your next interview question deals with sharing information with stakeholders. Consider and respond to the following question. Select all that apply. Let’s say you’ve created a report to present stakeholders with information about an upcoming event. Describe the benefits of using a report.
Reports provide a snapshot of high-level, historical data and reflect data that’s already been cleaned and sorted.
A data analyst is working on a project for the marketing department. The vice-president of marketing wants to use the results of this project to inform future marketing strategies. What role is the vice-president serving in this project?
To communicate clearly with stakeholders and team members, there are four key questions data analysts ask themselves. One of the questions is: Who is my audience? Identify the remaining three questions? Select all that apply.
A colleague of yours has difficulty with his workload. He comes to you often for assistance and is very appreciative of your help. However, helping him has made it difficult for you to manage your own work. How should you handle this?
A data analyst is collecting a sample for their research. Unfortunately, they have a small sample size and no time to collect more data. What challenge might this present?
When leading a meeting, it is important to respect your team members’ time. What are some ways of doing this? Select all that apply.
Your manager assigns you a project task, and you don’t understand the point of the project. What questions can you ask them to determine the objective? Select all that apply.
A data analyst starts a new project for the operations team at their company. They take a few hours at the beginning of the project to identify their stakeholders. Which of the following people are most likely the secondary stakeholders? Select all that apply.
To communicate clearly with stakeholders and team members, there are four key questions data analysts ask themselves. One of the questions is: What does my audience already know? Identify the remaining three questions. Select all that apply.
Your manager assigns you a new project. You tell them that it should only take you a week to finish it. After beginning the project, you realize that it will actually take closer to two weeks to finish. What should you do?
A data analyst collects a large amount of data for their project to ensure that the data represents a diverse set of perspectives. What element of data collection does this describe?
When attending an online meeting, what actions can you take to respect your colleagues’ time? Select all that apply.
Your data analytics team has been working on a project for a few weeks. You’re almost done, when your supervisor suddenly changes the business task. Everyone has to start all over again. You announce to the team that you’re going to say something to the supervisor about how unreasonable this is. What’s the best next step?
You accept a new project from a high level stakeholder. After beginning the project, you find that you aren’t sure what you are supposed to do. How do you handle this?
A data analyst is collecting data. They decide to gather lots of data to make sure that a few unusual responses do not skew the results later in the process. What element of data collection does this describe?
You are leading an online meeting to discuss the new project. What should you do before starting the meeting to make it effective? Select all that apply.
Your manager assigns you a project task, and you don’t understand the point of the project. The best course of action is to politely explain your concerns and decline the project.
Fill in the blank: In order to build trust, data professionals focus on the expectations of _____, who are the people investing time, interest, and resources into the project.
You are invited to a meeting. You review the agenda and notice that your data analysis project is one of the topics that will be discussed. What strategies should you use to prepare? Select all that apply.
A data team prepares to share insights with stakeholders. To ensure they communicate clearly, they follow best practices. Together, they consider four questions, including: Who is our audience? Identify the remaining three questions they should ask. Select all that apply.
Recently, you have been feeling overworked. You often stay late to finish tasks and have started missing deadlines. Your supervisor gives you another project to complete, and this causes even more stress. How should you handle this situation?
You join an online meeting on time. After reviewing the agenda, you note that your project will be discussed at the very end. You are extremely busy and can use this time to stay on top of other projects. How should you proceed?
A data analyst researches the buying behavior of people who shop at a company’s retail store. During the analysis, which team is most likely to offer helpful insight about what these shoppers like and do not like?
A data analyst reframes a question. Then, they outline the problem, challenges, potential solutions, and timeframe. What goals are they trying to achieve? Select all that apply.
A data analyst works on an analysis project that was requested by the marketing department. Who are most likely to be the secondary stakeholders? Select all that apply.
Fill in the blank: Stakeholders _____ when contributing to a project.
What are some strategies to ensure you arrive at meetings prepared? Select all that apply.
A data analyst at an electrical utility company investigates why electricity consumption has increased in a particular area. During the analysis, which team is most likely to offer helpful insight about electricity users and their particular household needs? d)Executive 28). A data analyst works on a logistics project that aims to create more efficient truck delivery routes. Who is most likely to be the primary stakeholder?
In order to build trust, data professionals focus on the expectations of _____, who are the people investing time, interest, and resources into the project.
What are some strategies to ensure an online meeting is effective? Select all that apply.
What are some strategies to ensure you respect people’s time when leading a meeting? Select all that apply.
A data analyst prepares for a stakeholder presentation. To ensure they communicate clearly, they follow best practices and ask four questions, including: What does my audience need to know? Identify the remaining three questions the data analyst should ask. Select all that apply.
Ready to test your recall?
Structured thinking involves which of the following processes? Select all that apply.
How confident are you in this answer?